Dave Bexon, previously group sales and marketing director at Redrow, has joined PropTech start-up, Yourkeys.
He is tasked with expanding its customer base with housebuilders and estate agents nationwide.
Yourkeys is a transactional platform for housebuilders and estate agents that reduces the time to exchange contracts by automating the upfront data required to process property sales.
Riccardo Dawson, chief executive of Yourkeys, said: “We’re a young, entrepreneurial company that’s challenging the status quo of the home buying process.
“The experience that Dave brings to the company is massively important to us for the next leg of our journey.
“He brings incredible insights and experience to supplement our team, and we’re really looking forward to crafting a world class company with his feedback, challenges and advice.”
Bexton has over 20 years’ experience in the new homes sector.
He also pioneered one of the first online reservation systems in ‘My Redrow’, while he also started Smart New Homes, the digital property portal that was bought by Zoopla.
Bexton said: “The Yourkeys technology is a step ahead of anything else in the industry.
“It speeds up the process, gives buyers a better user journey and everyone can track progress in real-time. In my opinion it’s a no-brainer for housebuilders.”
He added: “The current process for house sales is a shambles, it’s far too convoluted and stressful.
“Customers are now demanding a more seamless journey and the market has been desperate for a system that ties together all the pieces.
“Yourkeys has finally delivered a 21st century solution and I can’t wait to be a part of it.”